Below Average was born from a deeply personal place—a recognition that most of us are simply trying our best, fighting silent battles, and sometimes just holding on. Our brand is a love letter to those who know strength isn't about being perfect, but about being present.

Founded by Zak Masaki, a Southern California designer with an artistic background, with his creativity and a desire to make a difference, he started a brand especially for those navigating hectic lives and everyday obstacles.

We create soft, comfortable pieces that wrap around you like a quiet understanding—telling you it's okay to have days when "good enough" is more than enough. We're not about grand statements or toxic positivity.

Below Average is a safe space for real emotions, the moments between the highlights, for those navigating life's complexities with raw honesty. Our brand stands with you. Whether you're crushing goals or just trying to get through the day. Because in a world that constantly demands more, we celebrate you, exactly as you are.