Perfectly Imperfect

BELOW AVERAGE is for those who embrace life as it comes—small wins, quiet victories, and just getting by. Not every day is perfect, and that’s okay.

Born and designed in California, our soft, comfy products remind you that "good enough" is pretty great. Whether you're feeling motivated or simply making it through, stay true to yourself. Because we’re all beautifully imperfect.

Our signature

Born in California. Made in the USA.

This unisex 100% cotton t-shirt offers effortless style for those who value authentic comfort and craftsmanship.

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BEST SELLER

Heavyweight Dyed T-Shirts

Discover the comfort of 100% cotton in a relaxed fit T-shirts, designed Just for You.

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NEW

Japanese Type Series

A touch of style and originality for everyday wear. 100% cotton T-shirts

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CLASSIC

Embroidered Hoody

Stay cozy all day and night with this 100% cotton unisex hoody.

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ICONIC

Original Hat

Top off your look with an embroidered hat—match it with any of your wardlobe

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NEW

Our Signature Items

Explore our signature pieces. Each item could be perfect for you or a loved one.

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Featured products

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